Building the agentic marketing platform Fortune 500 brands rely on to win in the AI era
Bluefish is the Agentic Marketing Platform (AMP) for the Fortune 500, giving the world's largest brands a way to monitor, optimize, and measure performance across leading AI platforms like Claude, ChatGPT and others.
QUICK OVERVIEW
- Bluefish needed a way to measure how Fortune 500 brands show up in Claude, ChatGPT, Perplexity, and Gemini, a new media channel no existing tool was built to track.
- RebelDot came in at the earliest stage and built the agent infrastructure that turns what those models say about a brand into something marketing teams can act on, across four dimensions: visibility, favorability, safety, and accuracy.
- The platform now runs millions of prompts a day for more than 100 enterprise brands, and customers report double- and triple-digit gains in their AI performance metrics within months.
AI-generated summary, reviewed by our team
The platform emerged as artificial intelligence became a primary channel for product discovery and purchase decisions, built to give marketers visibility into, and influence over, how AI represents their brand.
Bluefish partnered with RebelDot from the earliest stages of that effort, building the agentic infrastructure enterprise marketing teams now use to gather, measure, and interpret brand data across LLMs.
THE SCALE WE BUILT FOR
Source: Bluefish AI public communications and Series B announcement, April 2026.
.png)
THE SHIFT
AI as the new media channel influencing buying decisions
When a consumer asks Claude which brand to trust, or asks another model which product offers the best value, the response shapes a real purchasing decision, repeated across major AI models and millions of conversations daily. This represents a new media channel, one that no existing tool was build to measure, or manage.
Search engines rank pages. Social platforms amplify posts. AI generates opinions, determining which brand is most trusted, which product offers the best value, and which company has the strongest reputation, without a visible algorithm to optimize toward, and without a guarantee that the cited claims are accurate.
The pace of AI asks teams to make decisions with ever-changing information. What made this partnership successful was a shared focus on adaptability, building for immediate needs while creating the flexibility to evolve alongside the models and customer expectations shaping the market.
THE SOLUTION
Helping enterprise marketing teams understand, influence, and measure how their brand shows up in the agentic world
Bluefish measures four things, each one essential to how a brand shows up:
Measuring these dimensions requires systematically prompting multiple AI models, analyzing responses at scale, and tracking results over time.
RebelDot was integrated as a key partner in building the platform infrastructure, including the systems and connections that convert AI signals about a brand into insights marketing teams can act on.
.png)
THE IMPACT
Building at the speed a competitive market requires
As the AI landscape kept shifting, Bluefish needed to keep pace, so RebelDot's engineering team worked in an AI-enabled capacity throughout the build, leveraging Claude Code to enable Bluefish to ship at a faster pace and adapt its category positioning as the market evolved.
As a result, enterprise brands can be onboarded quickly and the platform scales to accommodate additional AI models as the agentic landscape expands. Enterprise customers have reported double- and triple-digit gains across AI performance metrics within months of deployment.
The AI landscape keeps shifting, and Bluefish is built to move with it. What began as a hypothesis is now a working platform, developed with RebelDot as a technical partner.
