From the start, the intent was practical: to contribute in a focused way to how teams work, how decisions take shape, and how technology supports performance over time.
The work today spans systems built around real-time data and tools designed to support clarity under pressure, developed alongside the efforts of many specialists contributing to the team’s wider technology and engineering landscape. What guides RebelDot’s contribution is simple. Anything we build has to make sense in the context in which it will be used. If it supports performance on track, it also has to align with the team’s objectives, workflows, and way of operating.
For a long time, RebelDot has approached technology as something that should create a real advantage when applied thoughtfully. This partnership reflects that direction and marks another step in a longer journey shaped by accountability, continuous improvement, and the belief that technology should strengthen the work it supports.
From the beginning, this partnership was shaped by a commitment to a certain way of thinking. RebelDot entered the partnership with the Formula One™ team with the belief that progress comes from questioning assumptions, paying attention to context, and holding a high bar for relevance. Technology had to be built with care, tested against real use, and designed to remain useful as conditions changed. That way of thinking favors clarity over volume and systems that stand up to repeated use in demanding environments.
Staying aligned to what matters
Working alongside a Formula One™ team quickly reinforces one reality: performance is the result of many perspectives coming together.
Engineers, analysts, and decision-makers operate under constant pressure, often with incomplete information and limited time. Alignment in this environment means staying connected to the same objective, even as priorities shift across races and throughout the season. For RebelDot, that meant keeping a close link between its area of contribution and how the resulting tools would actually be used by the team.
This kind of alignment develops through proximity and continuity. By staying close to the people using the tools, it becomes easier to understand where clarity is needed, where friction appears, and where systems can better support decision-making. Over time, that shared understanding shaped both the direction of the work and the way it evolved.
Building tools that support real decisions
At this level of competition, technology only earns its place when it helps people make better decisions.
Throughout the season, the focus was on building tools that support understanding rather than overwhelm it, complementing the broader set of technologies already in use by the team. Systems were designed to fit naturally into existing ways of working, making data easier to interpret and helping teams test ideas before acting on them. Feedback played a central role, guiding adjustments and refinements as the work progressed.
This approach is reflected in how the collaboration is experienced inside the team. As Tim Goss, Chief Technical Officer at Visa Cash App Racing Bulls, puts it:
“RebelDot combines exceptional engineering craft with a strong product mindset—always focused on solving real business problems, not just writing code. Their broad cross-industry experience and fresh, out-of-the-box thinking bring valuable perspective beyond motorsport, making them a trusted partner in our most demanding projects.”
Growing together over a season
A season-long partnership creates space for learning on both sides.
As challenges shifted and new questions emerged, the collaboration adapted in step with the team’s evolving priorities and the contributions of other partners. Some approaches were refined. Others were reconsidered. This ongoing process helped ensure that the tools remained relevant and supportive of the team’s work as the season unfolded.
Rather than following a fixed plan, the partnership developed through regular listening, shared reflection, and incremental improvement. Over time, this allowed the collaboration to grow in a way that stayed grounded in real needs and day-to-day realities.
What this season leaves behind
For RebelDot, this partnership reinforced a belief that has guided the company for years: building technology requires judgment as much as execution.
Working alongside the Visa Cash App Racing Bulls Formula One™ Team, within a complex and collaborative performance environment, placed that belief into a demanding real-world context. It highlighted the importance of restraint, care, and understanding how people operate when expectations are high and outcomes are visible.
As the season comes to a close, what remains is not only the outcome of the work, but the way it was approached. That way of thinking continues to shape how RebelDot builds, collaborates, and evolves as part of larger systems where standards are clear and results matter.
