Most people already know: RebelDot is a technology partner of the Visa Cash App Racing Bulls Formula One™ Team. And every since the partnership announcement, one of the questions we’ve been asked most often is: What does it actually take for a tech company to partner with an F1 team?
Before diving deeper into this topic, let’s go back to the beginning of RebelDot’s journey with Visa Cash App Racing Bulls. In February, RebelDot and Visa Cash App Racing Bulls entered a multi-year partnership, bringing digital strategy and technology into the heart of Formula One™ . Today, through advanced solutions, real-time data, and precision engineering, we help streamline operations and sharpen decision-making. And we make sure that whatever we build to help make the car go faster also makes sense and aligns with the team’s objectives.
For years, our direction has been to turn technology into a performance advantage. The partnership with Visa Cash App Racing Bulls is a continuation of that strategy, and another benchmark in our journey built on innovation, performance and our desire to turn technology into an asset for our partners. And this is the story of what it took to get here.
Daring to rethink what others settle for
At RebelDot, building great products starts with a deep understanding of the vision and mission behind them. Because to create products that truly resonate, you need to have a good understanding of the audience and users you are building it for, as well as it’s higher purpose. But with the Visa Cash App Racing Bulls F1 Team, we took this even further.
The passion that fuelled the ambition to become technology partner of an F1 team runs deeper than RebelDot itself, tracing back to RebelDot’s founder, Tudor Ciuleanu, who first encountered with Formula One™, about 25 years ago. His dad took him to Hungary to see an F1 car, and that was the moment that got him hooked on the sport.
Later on, in 2024, during a fun experiment with a colleague, they used AI to generate a race car design with the RebelDot logo on it. At the time, it was just a playful idea, until only a few months later, the real opportunity for a partnership appeared. “For me personally, it’s a huge thing,” he admits. From that spark to seeing our logo on the car in Monaco, the journey has been anything but conventional.
When asked what it truly took to get here, his answer was simple: daring to rethink what others settle for.
Knowing that partners aren’t chosen just for what they build, but for how they build it
In today’s evolving technology landscape, partners aren’t chosen just for what they build, but for how they build it.
At the core of RebelDot is a mindset that combines deep technical craft with people-first values, adaptability, and the courage to innovate, going beyond just shipping software that helps businesses scale.
Every collaboration starts with this simple formula: we partner closely with clients, adapt to their unique context, and strive to amaze by creating solutions that drive real business outcomes. This is more than a tagline, it’s the way we’ve learned to deliver technology at scale, in industries where reliability and performance are non-negotiable.
Prioritizing cultural fit while looking for cultural add
Over the years, we learned that technology is only as strong as the people who create it. That’s why we prioritize transparency and authentic connections.
In a recent interview, Alex from our People and Culture team shared how, even as we continue to grow, we never lose sight of the importance of people and culture.
Approaching every product challenge with the end user in mind
At RebelDot, a product mindset means approaching every challenge with the end user in mind and aligning strategy, design, and technology to deliver real impact. We combine deep market research, user persona development, and competitive analysis to ensure products are not only functional but relevant and differentiated. With clear product roadmaps, data-driven insights, and tailored go-to-market strategies, we build with purpose, creating solutions that are scalable, user-centric, and positioned for long-term success.
In a crowded industry, we believe our difference comes from more than technical skill. It comes from how we combine that skill with empathy, adaptability, and a shared commitment to building technology that turns into tangible impact.
